Golden 25 - #20 - Olympic Marketers Face Challenges
(ATR) Leading sponsors put pressure on the IOC to increase youth appeal for the Olympics.
Top Story Replay -- Coca-Cola Marks 125 Years, 83 as Olympic Sponsor
(ATR) On the eve of Coca-Cola's 125th anniversary celebration, the company's Director of Olympic Games Management traces the past of the IOC's longest continuous sponsorship, then plots its future course ...
