Alibaba Pushing for Olympic Transformation
(ATR) Two years into its TOP Sponsorship of the Olympic Games, Alibaba sees no end in sight to a digital revolution.
P&G Scales Back; Adidas Signs Football Deals -- Sponsor Spotlight
(ATR) Also: Panasonic stands to profit from Tokyo 2020 ... Michael Phelps to launch new brand with Aqua Sphere
Sponsor Spotlight - Samsung Leverages London for Stronger U.K. Sales
(ATR) Samsung tells Around the Rings these Olympics and Paralympics are about rebooting its presence in the U.K. marketplace. ATR's Ed Hula III reports in the first of a series of features showcasing sponsor activation during London 2012.
Top Story Replay - Tablets Rattle Olympic Sponsor Categories
(ATR) Three worldwide Olympic sponsors jockey to market their own brand of tablet devices. ATR’s Ann Cantrell reports that this hot technology is sparking some fundamental questions about Olympic sponsorship categories. This story was originally published March 7.
Tablets Rattle Olympic Sponsor Categories
(ATR) Three worldwide Olympic sponsors jockey to market their own brand of tablet devices. ATR’s Ann Cantrell reports that this hot technology is sparking some fundamental questions about Olympic sponsorship categories.
Dow Olympics VP on Bhopal Controversy, 2012 Stadium Wrap
(ATR) George Hamilton tells Around the Rings attempts to link Dow Chemical to a 1984 industrial disaster in Bhopal, India are "misinformed, misguided and misdirected" ... More in this wide-ranging Q&A.
IOC on Verge of Renewing McDonald's TOP Sponsorship
(ATR) IOC marketing chief Gerhard Heiberg tells Around the Rings that he is "very close" to finalizing an eight-year extension of McDonald's TOP sponsorship through 2020.
Visa Celebrates 25 Years of Olympic Sponsorship
(ATR) Visa’s head of global marketing tells Around the Rings his company’s Olympic sponsorship isn’t about being “the only card accepted” at the Games for 25 years and counting.
IOC Marketing Chief "Very Happy" With GE Sponsorship Renewal
(ATR) Gerhard Heiberg, head of the IOC's marketing commission, tells Around the Rings that GE's extension of its TOP partnership through 2020, announced today, is "very good news". He reveals that talks are underway to conclude similar deals with Acer and McDonald's.
GE, IOC Deal Days Away; Progress with USOC
(ATR) GE is said to be on the verge of renewing its worldwide Olympic sponsorship ... USOC and IOC make progress on revenue sharing ... Olympic stock index changes ... All this and more inside from Ed Hula.
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