Hula’s Talks: Sports marketing expert Rob Prazmark believes Olympic sponsors, despite challenges, “will have some great stories”
Prazmark believes the IOC’s multinational sponsors can recoup their losses over the course of future Games, but is less optimistic about the prospects of Japan-based companies.
Stage Set for First LA Olympics Sponsor
(ATR) The deal between NBC and Los Angeles 2028 clears the way to raise $2.5 billion.
Think Big Like Toyota -- ATRadio
(ATR) Rob Prazmark, an original co-developer of the TOP Program, weighs in on Toyota's Olympic sponsorship deal.
