Insider Q&A -- Agent Evan Morgenstein of PMG Sports
(ATR) Agent Evan Morgenstein is best known for his representation of world-class swimmers and, indeed, many recent stars emerging from Beijing's Water Cube pool are his clients. Morgenstein talks with ATR about his strategies for the PMG Sports roster stars such as Dara Torres, Nastia Liukin and 1972 Olympic swimming icon Mark Spitz.
Insider Q&A -- Olympic Sponsorship Guru Rob Prazmark of 21 Marketing
(ATR) For nearly a quarter century, Olympic Games sponsorship and Rob Prazmark have been inseparable. With fresh observations from Beijing, Prazmark talks to ATR about the biggest sponsor success stories at the Olympics and the dangers of over-selling an athlete.
