IOC Eyes Russian, Brazilian Markets; Kellogg Rejoins USOC
(ATR) IOC marketing chief Gerhard Heiberg tells Around the Rings he hopes to leverage the sponsorship success of Sochi 2014 and Rio 2016 ... Cereal maker ends Olympic hiatus ... Annecy adds ambassador ...

Vancouver View: "Best Ever" Paralympics, Olympics May Break Even
(ATR) The 2010 Winter Paralympics win the title of "best ever" as the flame goes out one last time in Vancouver and Whistler. And there's a prediction that the books on both the Olympics and Paralympics may break even.
