Mexicans can now play lotteries from around the world to win the Melate, Mega-Sena, EuroMillions prizes and the multi-million dollar super-prizes of the US Powerball and MegaMillions lotteries through Lotoland.
With a million-dollar initial investment, Lotoland, an international betting company, has set foot strong in the country, giving more ways to play the lottery and expanding the chances of players to win.
“Our priority is always our players. We understand that lottery players are looking for a life-changing prize and sometimes a little help is needed,” said Fabrizzio Baserga, CEO of Lotoland in Latin America.
In that sense, the site supports users with regular discounts and promotions, making betting on the lottery more profitable. Added to this are all international options to participate in online, scratch cards, machines and casino games, including live roulette and sports betting.
Their main difference from official lottery houses is that they do not buy a physical lottery ticket, but instead place a bet on a digital ticket, and you are not betting on the official lottery, but on the winning number in that lottery.
That is why, when a bet is placed that is a winner, Lotoland pays the full prize, regardless of the amount. It also gives other benefits, such as Protected Play, where the prize is not divided, but given completely even if others have bet on that ticket.
It should be noted that Lotoland is the world's leading online lottery betting operator and has more than 14 million customers worldwide. In addition, it has the highest Guinness record in online lottery; its biggest winner was Christina, a woman who won a purse of 90 million euros (about 2.15 billion pesos) on 1 June 2018, by matching the Eurojackpot numbers.
According to the company, Mexico is among its growth priorities, being the first Latin American country to have succeeded in Brazil, the first in South America, to arrive. In the case of Mexico, Lotoland expressed enthusiasm that the country has seen great growth in e-commerce, as well as online betting platforms in recent years.
“The e-commerce market in Mexico has grown rapidly and solidly over the past 3 years. So the potential of the market is huge, growing in double digits year after year, the Mexican consumer has continued to digitize every day,” he said.
“As a vertically integrated company globally, Lotoland in Mexico will have more indirect impact by investing in marketing, paying taxes and executing developments locally. Making a millionaire investment that will be very important to put a strong foot in the country. Since we are here to stay,” Barsega added.
Finally, the company assured that they will gain the trust of Mexicans by putting into practice two factors that they practice around the world: legality and operability.
“(We have) the support of a company worldwide where we put the player first, the timely payment of prizes and the veracity of our promotions. Our reputation speaks for us and is reflected in the operation.”
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