(ATR) A Spanish Coca-Cola veteran executive will serve as the company`s new chief marketing officer.
On Thursday, the beverage giant announced Marcos de Quinto will replace Joe Tripodi, who is retiring as chief marketing and commercial officer.
De Quinto is the president of the Iberia Business Unit and vice president, Europe Group, having held that position since 2000 after several other positions around the world with Coca-Cola. Tripodi is retiring at the end of February 2015, and de Quinto will take over starting January 1.
"During his tenure, Joe has successfully led our company's worldwide marketing and commercial organization, and played a vital role in building and leveraging our marketing capabilities and talent around the globe," said Muhtar Kent, chairman and CEO of Coca-Cola, in a statement announcing the change.
A worldwide Olympic sponsor, Coca-Cola has one of the most visible and active Olympic marketing campaigns. As CMO, de Quinto will play a leading role in shaping the activation of the sponsorship. Included in Coca-Cola’s Olympic activities is the torch relay.
Coca-Cola is also one of the leading partners for FIFA. The world football rankings are known officially as the FIFA/Coca-Cola World Ranking.
In 2013, Coca-Cola was named the Cannes Lions Creative Marketer of the Year and was one of Fast Company magazine's Top 15 Most Innovative Companies in the World.
"Over his tenure with Coca-Cola, Marcos has been known for his ardent passion for our brands, our business and our system, as well as his strategic capabilities," Kent added. "Although Marcos' DNA is that of a marketer, he has held a number of leadership roles throughout his career and he will bring a global view with strong operational experience to this key role. Through Marcos' leadership, the Iberia Business Unit has become one of our best marketing centers of excellence worldwide."
Tripodi joined Coca-Cola in 2007.
Written by Ed Hula III
Homepage photo: Getty Images
20 Years at #1:
Últimas Noticias
Utah’s Olympic venues an integral part of the equation as Salt Lake City seeks a Winter Games encore
Utah Olympic Legacy Foundation chief of sport development Luke Bodensteiner says there is a “real urgency to make this happen in 2030”. He discusses the mission of the non-profit organization, the legacy from the 2002 Winter Games and future ambitions.
IOC president tells Olympic Movement “we will again have safe and secure Olympic Games” in Beijing
Thomas Bach, in an open letter on Friday, also thanked stakeholders for their “unprecedented” efforts to make Tokyo 2020 a success despite the pandemic.
Boxing’s place in the Olympics remains in peril as IOC still unhappy with the state of AIBA’s reform efforts
The IOC says issues concerning governance, finance, and refereeing and judging must be sorted out to its satisfaction. AIBA says it’s confident that will happen and the federation will be reinstated.
IOC president details Olympic community efforts to get Afghans out of danger after Taliban return to power
Thomas Bach says the Afghanistan NOC remains under IOC recognition, noting that the current leadership was democratically elected in 2019. But he says the IOC will be monitoring what happens in the future. The story had been revealed on August 31 in an article by Miguel Hernandez in Around the Rings
North Korea suspended by IOC for failing to participate in Tokyo though its athletes could still take part in Beijing 2022
Playbooks for Beijing 2022 will ”most likely” be released in October, according to IOC President Thomas Bach.
