Kirill Yashenkov, Presidential candidate in the forthcoming Rugby Europe elections, is committed to creating a clear financial and political strategy to support all Rugby Europe’s unions in facing the challenges presented by the Covid-19 pandemic.
The strategy, which forms the first core pillar of Yashenkov’s vision for a new and improved Rugby Europe, will focus on sponsorship, media partnerships and significant investment to raise the profile of European events to facilitate the commercial growth of rugby in Europe across all 48 nations, particularly in a post-Covid-19 environment.
Kirill Yashenkov, Vice President of the Rugby Union of Russia, said:
"The Covid-19 pandemic has had an extremely damaging impact on the whole of Europe’s rugby family and a clear and focused strategy is needed without delay. Our Unions must be given comprehensive support and assistance, not just for the challenges we face today, but for many years ahead.
"My vision for European rugby begins with the creation of a robust and collaborative commercial model which will allow us to invest heavily into this incredible sport and support hosting countries to create a high-quality product. No more will Europe’s finest rugby teams be seen in small, outdated stadiums with half-empty stands."
Yashenkov recognises the ever-increasing power of secure revenue streams such as broadcasting and sponsorship which will be vital for European rugby to prosper in a post-Covid-19 environment. Through a high-quality product, the popularity and level of rugby will accelerate considerably, therefore presenting a more attractive product to commercial partners worldwide.
"Now, more than ever, our stakeholders deserve to feel confident in Rugby Europe as a transparent, collaborative and trustworthy organisation, which doesn’t just reflect rugby’s values but is also capable of supporting them effectively. Rugby Europe must implement tangible solutions that will ensure not only the recovery, but the rapid-development of rugby in Europe. Through my vision and passion for rugby, I will ensure an incredible future for all of rugby’s unions, players and fans throughout Europe. People who know me, know that I am a man of my word who is serious about delivering my promises."
The vote for President of Rugby Europe will take place at the organisation’s annual congress on 4 December 2020 which will be held in a virtual format.
25 Years at #1: Your best source of news about the Olympics is www.aroundtherings.com, for subscribers only
Últimas Noticias
Boxing’s place in the Olympics remains in peril as IOC still unhappy with the state of AIBA’s reform efforts
The IOC says issues concerning governance, finance, and refereeing and judging must be sorted out to its satisfaction. AIBA says it’s confident that will happen and the federation will be reinstated.
McLaren report to FIBA confirms abuses in the Mali women’s basketball program
The investigation could not “independently verify” allegations against FIBA president Hamane Niang, who has resumed his duties after stepping aside during the probe.
ATR Extra: 1st ISF U15 World School Sport Games – Belgrade 2021
Olympic Channel is live streaming the basketball, basketball 3x3, football, judo and wrestling competitions during the event, which runs September 11-19.
International Judo Federation bans Algerian athlete and coach for 10 years for refusing to fight an Israeli at Tokyo 2020
Judoka Fethi Nourine and his coach Amar Benikhlef admitted they were withdrawing from competition to avoid a potential match with Tohar Butbul of Israel.
IIHF bans Belarus hockey president for five years for code of conduct violations - Federation Focus
Also: no contested election for next ITTF president; BWF calendar shrinks as event in India cancelled due to pandemic; FISU announces early bids for 2027 and 2029 World University Games
