Spring Media and World Taekwondo (WT) have extended their global media rights partnership for all major events for another four years, including the World Taekwondo Grand Prix series and final, the 2021 World Taekwondo Championships, 2022 World Junior Championships and the 2023 World Taekwondo Championships.
"We are pleased to keep working together with Spring Media to continue the growth of our major broadcast events," said WT President Chungwon Choue. "We have provided the dynamism and beauty of Taekwondo to an expanding number of broadcasters in recent years and are very proud to continue that development in both traditional and new forms."
The international sports media agency has been the broadcast rights partner since 2014, and the focus ahead lies within a combination of digital solutions and traditional TV.
"We are proud to be continuing our great partnership with World Taekwondo," said Hans Svelander, Partner at Spring Media. "WT has done an inspiring job in creating a great television product and platform to meet the demands of its viewers and broadcast partners. While continuing to sway traditionally unsold territories, we will apply our digital know-how to develop innovative solutions in reaching the growing fanbase worldwide."
"These have been challenging times for us all, but times that have brought with them great innovation: hosting our first-ever online World Taekwondo Poomsae Championships, for one," said Jaewook Lee, Senior Director, Sport & Event Management (SEM) Department World Taekwondo. "We are glad to align the strategy ahead with our partner and look forward to putting together more thrilling events in the near future."
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