Modern, content-driven website to meet demand of ever-growing global sport
World Archery today launched its brand new website which has been restructured to be more user-friendly and content driven, providing the millions of archery fans around the world with access to the very latest news, statistics and information about the global sport.
Many of the features from the existing website have been developed and refined while new search engines have been introduced allowing users to quickly and effectively access information about their favourite athletes, upcoming events, records and rankings.
The vibrant and modern design of the website reflects the sport’s young fan base and World Archery’s commitment to engaging with young people throughout the world.
Some of the more constitutional and informational sections of the old website have moved to an extranet, which makes it easier for member associations to access this data – while removing confusing navigations from the public-facing site.
It is part of a shift towards effective targeting and producing an immersive, cross-platform content experience.
Extensive information is provided about elite athletes, the structure of the sport and tips on how to get involved, as the federation aims to make it easier for everyone to have the opportunity to participate in the sport – as an athlete or a fan!
World Archery President Prof Dr Ugur ERDENER said:
"Archery is one of the world’s most ancient sports but it is also a sport which is constantly evolving and embracing the very latest technology. It is important that our website reflects this. As our sport continues to grow worldwide and more and more people are attracted to the sport our website becomes more important than ever."
"For our athletes, millions of fans, sponsors and the international media, our website is a vital resource, which complements the extensive and growing television coverage archery receives worldwide, and so we have an obligation to ensure it is as comprehensive and accessible as possible."
"The new website ensures that all the information they need is at their fingertips and I am sure that, along with our many social media platforms, it will allow us to improve the way we communicate with all of our key stakeholders."
The new website can be accessed at www.worldarchery.org
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