
FEI Signs 1st Top Partner
FEI signed a sponsorship deal with Longines, the largest in the International Equestrian Federation's history.
The multi-year deal puts Longines as the "official top partner" of the federation, and the main sponsor of the FEI World Cup Jumping.
Longines replaces fellow watchmaker Rolex as the sponsor for that event.
"I am totally thrilled to welcome Longines as the FEI’s first top partner. This is the beginning of a new era for our sport and the FEI," said FEI president Princess Haya.
"Longines has always had a huge presence in our community and our new partnership is a true celebration of our shared passion. This is an immense moment for the FEI."
Full details of the partnership will be released Jan. 15 at a ceremony in Lausanne.
FLIR Awarded Olympic, World Cup Contract
Sensor systems manufacturer FLIR Systems was awarded a multi-million dollar contract for the 2014 World Cup and 2016 Olympics.
A statement from the company says the $12.5 million contract with Brazil's Special Secretariat for the Security of Major Events will provide security sensor systems, including airborne surveillance.
Coca-Cola Short Film
Ridley Scott and the late Tony Scott reintroduced the famous Coca-Cola bears in a short film for the company.
The short film "gives them extended, developed personalities" and goes into their backstories.
The film, which can be viewed here, comes right as Coca-Cola announced its Super Bowl ad campaign featuring the iconic bears.
Written by Aaron Bauer.
20 Years at #1: Your best source of news about the Olympics is AroundTheRings.com, for subscribers only.
Últimas Noticias
Boxing’s place in the Olympics remains in peril as IOC still unhappy with the state of AIBA’s reform efforts
The IOC says issues concerning governance, finance, and refereeing and judging must be sorted out to its satisfaction. AIBA says it’s confident that will happen and the federation will be reinstated.

McLaren report to FIBA confirms abuses in the Mali women’s basketball program
The investigation could not “independently verify” allegations against FIBA president Hamane Niang, who has resumed his duties after stepping aside during the probe.

ATR Extra: 1st ISF U15 World School Sport Games – Belgrade 2021
Olympic Channel is live streaming the basketball, basketball 3x3, football, judo and wrestling competitions during the event, which runs September 11-19.

International Judo Federation bans Algerian athlete and coach for 10 years for refusing to fight an Israeli at Tokyo 2020
Judoka Fethi Nourine and his coach Amar Benikhlef admitted they were withdrawing from competition to avoid a potential match with Tohar Butbul of Israel.

IIHF bans Belarus hockey president for five years for code of conduct violations - Federation Focus
Also: no contested election for next ITTF president; BWF calendar shrinks as event in India cancelled due to pandemic; FISU announces early bids for 2027 and 2029 World University Games
