For the first time in the history of the UCI Track Cycling World Championships, some riders’ bikes willbe equipped with cameras, thanks to a partnership with Infront/HBS. This will make it possible toexperience the action live from a completely different perspective during the competition at SaintQuentin-en-Yvelines,France.
This ground-breaking initiative will apply to several events during the five days of racing. In order toensure fairness between riders, all participants of these events will have cameras on their bikes. Theywill be fixed under the bike seats and will film the action taking place behind.
In the last few weeks, tests have been carried out in real conditions at the National Velodrome inSaint-Quentin-en-Yvelines and at the UCI World Cycling Centre in Aigle, Switzerland.The images captured by the cameras during the UCI Track Cycling World Championships will bebroadcast live on the big screen at the National Velodrome and by the event’s up to 30 broadcasters.
After this first experience, the UCI aims to use onboard cameras at other events on the UCIInternational Track Cycling Calendar.
Welcoming this innovation, UCI President Brian Cookson declared: "The UCI wishes to increasecycling’s appeal among the fans. We already introduced cameras and geo-localisation at the UCIRoad World Championships in Ponferrada, and have also carried out camera tests at the UCI CyclocrossWorld Cup. Now we will offer the public at Saint-Quentin-en-Yvelines and television and Internetviewers throughout the world the chance to experience track racing live from the inside for the firsttime. This is important and exciting progress for the track and also for cycling as a whole, which willbenefit from these technological innovations."
Follow the 2015 UCI Track Cycling World Championships live on tv.uci.chOnboard camera teaser at #SQY15
For more information, please contact:
Louis Chenaille
UCI Press Officer
+41 79 198 7047
louis.chenaille@uci.ch
John Zerafa
VERO Communications
+44 7813 814 816
jzerafa@verocom.co.uk
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