The FEI and ClipMyHorse.TV (CMH.TV) have entered into an agreement that is set to change the future landscape of the global governing body’s live streaming services to millions of equestrian fans worldwide. CMH.TV is one of the world’s leading providers of live streams for equestrian sports.
"We are very excited with this new venture which is the result of open and productive conversations with the founder of ClipMyHorse.TV Mr Klaus Plönzke," FEI President Ingmar De Vos said.
"This is the first time the FEI will have an equity stake in a company which will allow us to actively contribute to shaping the narrative around the coverage of equestrian events.
"By bringing together our collective strengths, we can work towards the development of one combined live streaming service that provides high quality event coverage and a broader range of content to fans."
FEI.TV has traditionally live-streamed all major FEI Series and Championships, with an extensive range of replays, special features and historic events coverage available live and on-demand. Subscribers can now view coverage of international, national and local equestrian events, with commentary provided in English as well as local languages. They will also have access to the largest archive of equestrian video content and an extensive database of information on athletes and horses.
"ClipMyHorse.TV’s comprehensive platform and their extensive experience with production and streaming services within this sector will allow for an improved viewing experience for FEI.TV customers, while the look and feel of FEI.TV will, at least for the moment, stay the same," FEI Commercial Director Ralph Straus said.
"The depth of the combined offering is unique and will provide equestrian fans access to a wide range of events all under one roof, from top international events to local competitions, together with online equestrian magazines, documentaries and other relevant programming."
Currently the FEI.TV online television platform is providing coverage of past events and special equestrian features free of charge to everyone while live sport is on hold.
"The market for OTT and streaming services has grown substantially and we have seen an exponential rise in online viewing," CEO of CMH.TV Markus Detering explained.
"We created the CMH.TV platform in 2007 with the express aim of making horse sport events across the world accessible to fans and followers everywhere and at any time.
"By pooling our resources with the FEI, we will be able to offer equestrian fans a more in-depth and enriching experience that will make the sport even more attractive and to a wider global audience."
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