FC Bayern Munich, one of the biggest and most valuable clubs in world soccer, and Goal.com, one of the leading digital soccer brands reaching millions of global soccer fans each month, have today announced a global media partnership that will include the mutual exchange of content across all digital platforms, focusing on the U.S. and Chinese markets.
As part of the collaboration, FC Bayern will receive editorial and video content surrounding the Bundesliga from Goal.com, offering fans targeted, comprehensive coverage on the club’s media platforms. Through the cooperation, FC Bayern will reach Goal.com’s millions of soccer fans around the globe.
For Goal, the partnership entails receiving behind-the-scenes content from FC Bayern, allowing its readers, particularly in the U.S. and China, a closer look into the world of FC Bayern.
Executive Board Member of Internationalization and Strategy of FC Bayern Munich, Joerg Wacker, said: "The cooperation is an important step in our internationalization strategy. Through the partnership with Goal.com, FC Bayern’s brand will gain increased visibility in our target markets in the U.S. and China."
Martyn Jones, Global GM of Goal.com, added: "We’re delighted to formalize our collaboration with FC Bayern. The content exchange allows us to take our audience behind-the-scenes with the German record champions, while Goal’s influence and scale in emerging soccer markets supports Bayern’s global development."
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