(ATR) Large sporting events such as the 2014 World Cup and Winter Olympics contributed to an increase in global advertising spending.
It is projected that advertisers will spend $545 billion this year, an increase of 5.7% from 2013, compared to an increase of 2.6% from 2012 to 2013.
The United States is projected to lead the world in advertising spending with $180 billion.
In addition to the large sporting events, spending on online and mobile platforms continues to grow, buoying the costs of advertisements.
Digital advertising spending grew 16.7% and accounted for 25.7% of all worldwide advertising spending.
According to NBC, 25 million people in the United States streamed the Sochi Olympics online, a 160% increase from 2010.
It is projected by eMarketer that digital and mobile spending will comprise more than half of total advertising spending by 2018.
Written by Aaron Bauer
20 Years at #1: Your best source of news about the Olympics is AroundTheRings.com, for subscribers only.
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