LOS ANGELES (March 19, 2019) – The Los Angeles Sports Council has elected three new area
business leaders to its board of directors for the 2019-20 term, it was announced today.
Joining the board are:
• Ed DeFraine, Vice President of On-Premise, Reyes Coca-Cola Bottling
DeFraine manages the company’s customer marketing assets, cold drink sales and operations. His career
spans 30 years in the soft drink industry, and he frequently shares his expertise by delivering presentations
at national industry events and meetings. Reyes Coca-Cola Beverage is the Coca-Cola bottler for
California and Southern Nevada.
• Sophie Goldschmidt, CEO, World Surf League
WSL is the global home of surfing and organizes over 180 events across multiple surfing disciplines.
Goldschmidt led the way for WSL’s groundbreaking announcement that it will award equal prize
money to female and male athletes across all WSL owned and controlled events, becoming the first
U.S.-based global sports league to achieve this. She was recently recognized among the top 30 Most
Powerful Women in Global Sports by Forbes and Adweek.
• Seth Makowsky, CEO of Makowsky Group and CEO of Poison Pawn
Through his management advisory firm, Makowsky uniquely uses the game of chess as a tool to help train
top-level athletes and executives to make the sharpest, most powerful decisions available, thereby leading
them to reach greater levels of performance.
"These three new directors will greatly enhance this organization’s role of attracting elite sporting events to
our community," said Sports Council President and CEO Dave Siegel.
The newly elected directors also will serve as directors of the Southern California Committee for the Olympic
Games (SCCOG). To view the complete list of officers and directors, visit the Sports Council’s website at
www.lasports.org.
CONTACT: Mark Meyers, L.A. Sports Council, (714) 318-2332
@LASportsCouncil @LA_SportsCouncil @LASportsCouncil
The L.A. Sports Council is a nonprofit organization that encourages economic and community development by
attracting major sporting events to the Los Angeles and Orange County area. The Sports Council also created the
annual LA Sports Awards and the Los Angeles Sports Summit. Twitter
The Southern California Committee for the Olympic Games (SCCOG) is a non-profit organization whose mission is to
promote the Olympic movement in Southern California. www.sccog.org.
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