(ATR) Samsung’s global Olympic Games campaign continues with the release of their newest ad "The Anthem".
With the games being only about two weeks away excitement begins to build, not only for the athletes, but the fans as well. What better way to excite the world than a visual display of universal unity.
The ad features national anthems from multiple countries combined together to create one global anthem.
In a statement, Executive Vice President of Global Marketing and Mobile Communications Business at Samsung Electronics, Younghee Lee said, "The Anthem` is a reflection of the Samsung brand and our continuous pursuit to break down geographic barriers and unite the world through technology and borderless communication".
Arnaud Assoumani of France, who won Paralympic gold in Beijing and two silver medals in London, and Gabriel Medina of Brazil, the 2014 World Surf League World Champion, are just two of the athletes who will be making an appearance in the ad.
Each of the six athletes featured has a unique story of defying odds and overcoming obstacles to reach a goal. Sharing these stories allows athletes to connect with their fans reminding them that they too can persevere. In a statement, Medina said, "Samsung’s `The Anthem` is amazing because it’s a song that can unite and inspire the whole world".
Assoumani said "The Anthem` is a great way for me to show that we’re all sharing the same values and we can mix different cultures and languages and still understand each other".
These athletes will be featured in more of Samsung's campaign throughout the 2016 Rio Olympic Games.
Written by Courtney Colquitt
Homepage photo: Getty Images
Forgeneral comments or questions, click here.
20 Years at #1: Your best source of news about theOlympics is AroundTheRings.com, for subscribersonly.
Últimas Noticias
Sinner-Alcaraz, the duel that came to succeed the three phenomenons
Beyond the final result, Roland Garros left the feeling that the Italian and the Spaniard will shape the great duel that came to help us through the duel for the end of the Federer-Nadal-Djokovic era.
Table tennis: Brazil’s Bruna Costa Alexandre will be Olympic and Paralympic in Paris 2024
She is the third in her sport and the seventh athlete to achieve it in the same edition; in Santiago 2023 she was the first athlete with disabilities to compete at the Pan American level and won a medal.
Rugby 7s: the best player of 2023 would only play the medal match in Paris
Argentinian Rodrigo Isgró received a five-game suspension for an indiscipline in the circuit’s decisive clash that would exclude him until the final or the bronze match; the Federation will seek to make the appeal successful.
Rhonex Kipruto, owner of the world record for the 10000 meters on the road, was suspended for six years
The Kenyan received the maximum sanction for irregularities in his biological passport and the Court considered that he was part of a system of “deliberate and sophisticated doping” to improve his performance. He will lose his record and the bronze medal at the Doha World Cup.
Katie Ledecky spoke about doping Chinese swimmers: “It’s difficult to go to Paris knowing that we’re going to compete with some of these athletes”
The American, a seven-time Olympic champion, referred to the case of the 23 positive controls before the Tokyo Games that were announced a few weeks ago and shook the swimming world. “I think our faith in some of the systems is at an all-time low,” he said.
