Lausanne, 8 January 2019 – Following the merger of the two global advisory firms
Burson-Marsteller and Cohn & Wolfe, Lausanne-based Burson-Marsteller Sport will
from today on operate as the sports practice of Burson Cohn & Wolfe.
As a result of the merger, Burson Cohn & Wolfe, is now one of the world’s largest full-service
global communications agencies with a network of more than 4,000 employees across 42
countries. The company delivers advice and integrated communications programs for clients
in a wide range of industries, including sport.
The new Burson Cohn & Wolfe sports practice will consist of the complete team of
consultants from Burson-Marsteller Sport / TSE Consulting. It will continue to deliver its full
range of services to the international sports world, with an increased outreach resulting from
the larger global presence of Burson Cohn & Wolfe.
"Burson-Marsteller Sport was a strong asset in the Burson-Marsteller network, providing
strategy and communications services to the international sports world. The same team will
now operate in the new BCW and will benefit from our trend setting expertise in delivering
innovative and integrated solutions for clients," said Scott Wilson, Burson Cohn & Wolfe
President, Europe & Africa.
Lars Haue-Pedersen, Managing Director, Burson Cohn & Wolfe sports practice, said: "This is
a very exciting development for us. We continue to expand our global reach as well as our
set of services to our clients in the international sports world. They will benefit from BCW’s
smart digitally based solutions to reach new and more versatile audiences. BCW’s unique
capacities in this field will enrich our approach and substantially enhance our advice and
support to clients".
The Burson Cohn & Wolfe sports practice delivers services to international sport clients and
bid/host cities, including Campaigning & International Relations, Event Strategy Development
& Evaluation, Event Host Communication and Sport Strategy Development.
Read more: www.bcw-sport.com
Contact:
Tanya Heimlich-Ng Yuen – Director, Burson Cohn & Wolfe sports practice
Tel: +41 21 313 23 00 Email: tanya.heimlich@bcw-sport.com
About Burson Cohn & Wolfe
Burson Cohn & Wolfe (BCW) is one of the world’s largest full-service global communications agencies.
Founded by the merger of Burson-Marsteller and Cohn & Wolfe, BCW delivers digitally and data-driven
creative content and integrated communications programs grounded in earned media and scaled
across all channels for clients in the B2B, consumer, corporate, crisis management, CSR, healthcare,
public affairs and technology sectors. BCW is a part of WPP (NYSE: WPP), the world’s leader in
communications services. Read more: www.bcw-global.com
25 Years at #1: Your best source of news about the Olympics is www.aroundtherings.com, for subscribers only
Últimas Noticias
Sinner-Alcaraz, the duel that came to succeed the three phenomenons
Beyond the final result, Roland Garros left the feeling that the Italian and the Spaniard will shape the great duel that came to help us through the duel for the end of the Federer-Nadal-Djokovic era.
Table tennis: Brazil’s Bruna Costa Alexandre will be Olympic and Paralympic in Paris 2024
She is the third in her sport and the seventh athlete to achieve it in the same edition; in Santiago 2023 she was the first athlete with disabilities to compete at the Pan American level and won a medal.
Rugby 7s: the best player of 2023 would only play the medal match in Paris
Argentinian Rodrigo Isgró received a five-game suspension for an indiscipline in the circuit’s decisive clash that would exclude him until the final or the bronze match; the Federation will seek to make the appeal successful.
Rhonex Kipruto, owner of the world record for the 10000 meters on the road, was suspended for six years
The Kenyan received the maximum sanction for irregularities in his biological passport and the Court considered that he was part of a system of “deliberate and sophisticated doping” to improve his performance. He will lose his record and the bronze medal at the Doha World Cup.
Katie Ledecky spoke about doping Chinese swimmers: “It’s difficult to go to Paris knowing that we’re going to compete with some of these athletes”
The American, a seven-time Olympic champion, referred to the case of the 23 positive controls before the Tokyo Games that were announced a few weeks ago and shook the swimming world. “I think our faith in some of the systems is at an all-time low,” he said.
