USA Swimming, the National Governing Body for the sport of swimming in the United States, today announced the launch of its redesigned website: usaswimming.org. USA Swimming membership feedback and behavior guided the website transformation, including its mobile-first design.
The website features many helpful enhancements including a new user-friendly interface, improved search functionality and simplified navigation organization. The content has also been refined and better curated for each membership persona: Swimmers & Parents, Coaches & Team Leaders and Officials.
Originally slated to be released ahead of the 2020 U.S. Olympic Team Trials – Swimming, USA Swimming kicked off the project nearly one year ago by partnering with Spire Digital, an award-winning Denver-based digital transformation consultancy and software development firm with more than 22 years of experience.
The efficient redesign utilizes the same backend content management system as its previous site, capitalizing on technology and infrastructure resources. Usaswimming.org now also incorporates the landing pages for its philanthropic arm, the USA Swimming Foundation.
Keep up with all the latest USA Swimming news by following @usaswimming on Facebook, Twitter and Instagram.
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