Hilton, USOC Renew
Hilton HHonors, the official hotel partner of the USOC, renewed its sponsorship of the U.S. Olympic and Paralympic teams through 2016.
The agreement covers the Sochi 2014 Olympics and Paralympics as well as Rio 2016.
Hilton will provide discounted rates for U.S. Olympians and Paralympians, as well as renovations to USOC training centers throughout the country as part of the agreement.
Hilton also runs the "Team USA Athlete Career Program," which "offers U.S. athletes jobs in their fields of interest while allowing them to continue their athletic training."
"Hilton HHonors is a great partner to the USOC, and we are thrilled that its support of U.S. Olympic and Paralympic athletes will continue through 2016," said Lisa Baird, chief marketing officer, USOC.
"We truly appreciate the innovative commitment that Hilton HHonors makes to serving Team USA athletes, including its support of the Road to Sochi campaign and its promotion of the Olympic Movement throughout the quadrennial."
UCI Sponsor Search
The International Cycling Union is searching for a title sponsor for the Mountain Bike World Cup starting in Albstat, Germany in May.
The Mountain Bike World Cup is presented by Shimano, and will feature eight races before the final in Leogang, Austria in September.
RockyRoads.net was the former title sponsor for the event.
Table Tennis Flooring for Nanjing
Tinsue Floor Technology will supply the surface upon which paddlers play at the Nanjing 2014 Youth Olympic Games.
"The brand "TINSUE" has become synonymous with top quality sports flooring, and of course as the table tennis Olympic sports floor," International Table Tennis Federation President Adham Sharara said Monday, referencing the Chinese company’s similar role at London 2012.
"The agreement for the 2014 Youth Olympic Games further strengthens the relationship between Tinsue and the ITTF, and will provide to the young athletes taking part in the YOG in Nanjing a top quality sports floor for peak performance."
As part of their deal, Tinsue will also supply the ITTF with flooring for events in Africa, North America, Latin America and Oceania throughout 2013 and 2014.
Media Watch
Marketing and media magazine AdAge reviewed all of the new commercials from this year’s Super Bowl here.
Featured are worldwide Olympic sponsors Samsung and Coca-Cola.
Written by Aaron Bauer.
20 Years at #1: Your best source of news about the Olympics is AroundTheRings.com, for subscribers only.
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